Most men don’t believe they need to use any products at all, “Men should take care of their facial hair as much as they take care of the hair on their heads.”

If you’re still not convinced that you need to add beard oil to your daily routine, here are three tips from the celebrity groomer that will make you a believer.

Beard oil moisturizes facial hair and the skin beneath.

Beard oil is hydrating to the skin and helps soften and tame beard hair, which means it also does double-duty as a styling agent.  The ideal beard should look shiny and groomed — not dusty, flaky and shaggy.

The best time to apply beard oil is right after washing your face.

Grow Bar Organics recommends putting on beard oil first thing in the morning after showering or cleansing. “This way, your hair follicles and pores are open and can easily absorb the oil,” he adds. “Caring for skin, particularly cleansing and moisturization, is crucial, especially if you live in a cold or dry climate. We tend to think ‘more is better,’ but just a few drops of most things is plenty.”If your beard is longer, use a comb to make sure the product coats every hair and moisturizes your skin.